If all African & American online users are saddled to vote the most controversial business account on social media so far in 2018, will be shocking to see a fierce battle of H&M, H&M and H&M? It’s no longer news that High street fashion brand “H&M” has taken down a controversial photo of the innocent black child model who was ridiculed as a “Coolest Monkey in the Jungle” tagged on his green hoodie and also tried their best to correct the supposedly unintended offense against all blacks as seen in a two post on their Twitter and Instagram business page.
Considering the backlash H&M has gotten over this racial tantrum from random black online users to celebrities like The Weekend who broke ties with the brand over the image, do you think the tone of voice and proportion of regret in this apology measure up to the magnitude of the offence?
We’d like to put on record our position in relation to the controversial image of our hoodie. Our position is simple – we’ve got this wrong and we’re deeply sorry. https://t.co/M9j5Fh2WxR
— H&M (@hm) January 9, 2018
Much as the H&M team will wish this depressing racial tantrum to be swept under the carpet as an unintended mistake, record has it that this is not the first time that the fashion brand will be inhumane and illegal to sell their brand. It will be recalled that H&M retailer was petitioned to remove “Dogfight in Random Alley” branding on their hood which infringed animal right and was removed on 27th of November 2017.
— Charlie (@SkincareCharlie) November 12, 2017
Away from the controversy, let’s take a closer look at the intentions behind this, what has H&M gained using the black race as a tool in this context?
Nope no need to apologize!
— (@Benjaminboi0) January 9, 2018
Here’s another question. At what point of this modelling shoot did the parents raise any concerns or criticism of the clothing being modelled?
— Billy Smart (@Willie8Forker) January 9, 2018
Apology not accepted. Don’t you have a team who looks over these things? Looks like you need more diversity at ya headquarters. I’m available for hire ♀️
— Natalie Duvalsaint (@alieiman) January 9, 2018
With these reactions, it is obvious that the White guys are feeling cool that the high street fashion retailer’s products are limited for the White and not for the black who they consider unworthy to rub shoulders with them. This is a win that has further help position the H&M brand among her primary target. Take a second look at the apology and give the offense a second thought?
What punishment does H&M deserve for defaming black Americans and Africans to drive a marketing agenda? Express your passion in the comment session.