Taking a break to reminisce on those moments Youtube got Nigerians music fans drooling over music content in 2017, no one will struggle to bring back memories of rushing over to the leading video streaming & download platform to see Drake in Wizkid’s Come closer (which Drake never came closer), Clips of his record breaking sold out London concert in Royal Albert hall and global-African big win at the just concluded Mobo Awards alongside Davido who totally evicted dull moments with any of his back to back hits shuffling into Youtube searches, from If, to fall, Fia, Like That and couple of other features.
In-between, Olamide got the internet agog with the release of “Wo” a smashing hit single whose audio was followed with a dance video competition which filled social media different video of music fans bursting all sort of made in Nigeria dance moves, all in a bid to win the one millionaire cash prizes for the first, second and third position.
This in turn crowned “Wo” with a strong street credibility which also forester a high expectation for the video. Fast forward to August, Olamide finally released the visuals for “Wo” which was an homecoming video shot in Bariga.
Hence, a new dance move named Skaku-Shaku official joined the made in Nigerian dance hall of fame. Not too long from then, rumors about Fedral Ministry Of Health banning the video for the offensive display of narcotic also caused another stir for many to watch the video. To which Olamide responded with a tweet. What more attention is left to make a video go viral?
With these entertaining and controversial engagement, it was never going to be out of place to expect Olamide’s Wo to be at least one of the top three most viewed video if not 1st on Youtube, until Viewchannel conducted a survey on the top five most streamed music video on Youtube in 2017.
On number 1
Davido’s If, released 17th of February tops the chart with over 55 Million views
Wizkid’s come closer, published on Youtube April 2015 seats comfortably on no two with over 51Million views. It is surprising to see where Olamide is.
Runtown’s For Life published on Youtube 23 May 2017 plays the catch on number three with over 17 million views
Olamide’s “Wo” published 16th August rub shoulders with Davido’s Fia published 11th November on number 4 with over 13 million views.
Tiwa Savage’s All Over published 22nd of May stands proud on number as the only video from a female artiste with over 12 million views.
However, Davido’s Fia published 11th November exactly three months looks to be fiercely catching up with 13 million views, what could have gone wrong with Olamide’s Wo? More as it looks safe to blame this on the behavioral pattern of typical Olamide’s fans who mostly duel in the rural areas and not too tech savvy and would prefer to watch a video on Facebook.
Is it safe to conclude Olamide is yet to win up to twenty million fans out of the hundreds of millions urban Nigerian music fans out there?
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